Urban communities are facing more challenges in keeping people and roads safe because of fast-growing cities, more traffic, and less awareness of dangerous areas. Saferoute is a navigation app that focuses on safety, using artificial intelligence (AI), the Internet of Things (IoT), and user reporting to give the best safe routes. Unlike regular navigation apps that only aim for speed or distance, Saferoute works to keep people safe with live warnings, accident data, and community feedback. This paper introduces the product, talks about its effect on society, reviews existing research, and explains the research methods used to check its effectiveness. The results show that focusing on safety in navigation can build more trust in the community, reduce the chance of accidents, and make people like women and youth feel more confident when traveling. This approach shows how product management can lead to real social outcomes, supporting the larger picture of Industry 4.0 through smart technology, connectivity, and using data to make decisions.